Thinking Dollars, Not Pennies
Last week was a rough week psychologically. I think it was because I didn’t write my daily tasks on the white board. I started to feel overwhelmed. The customer calls got me down. Looking at the numbers got me down, and they’re quite good. Everything just stressed me a touch more. So this week it’s back to tracking on the white board. That way I know things are getting done. Article submissions have been working relatively well to drive traffic to the site. I’ve been thinking about changing our internal focus from just getting the sale, to getting the relationship. Right now our conversion is at .6 %, up from .35%. We just did a site redesign, so that should help. Even if it gets to 2%, why should we…